IDEAS THAT MOVE PEOPLE TO TRAVEL
BCA is a marketing communications firm offering integrated marketing solutions
to many of the most revered names in travel.
Travel has been BCA’s primary focus from the day we opened our doors in 1984.
Over the years we’ve been entrusted with tens of millions of dollars from clients in every facet of
travel marketing – airlines, tourism boards, hotels, hotel chains, independent resorts, cruise lines,
luxury trains, airports, tour operators, and aptly enough even a jetlag remedy.
A FULL-SERVICE AGENCY MADE FOR TODAY
BCA decamped Madison Avenue in 2011 for leafy
Westchester County, 25 miles outside Manhattan.
The move gave us the opportunity to employ
a new agency model more suited to today’s
marcom economics and evolving client needs.
We’re not fully virtual as you’ll find some of us working out of our ‘Taj Mahal’ base shown here.
BCA’s other seasoned pros are like our clients: they’re everywhere. Our talented creative directors,
strategists, art directors, writers, designers, and developers are in places near and far: Queens,
Greenwich, Tampa, Scottsdale, Dublin, Paris, Rio, Jamaica…
LOVE THE PRICE, VALUE THE EXPERIENCE
With our scalable agency model resulting in lower overhead, BCA clients save on services
across the board as they pay for only the talent they use. Add in our ability to get significant value-add
through vendor negotiation and the result is big NYC agency service for the cost of a boutique shop.
The complexity of navigating today’s world of travel marketing demands the sure hand of experience.
Clients get a motivated team of self starters that have partnered with BCA’s blue-chip account roster
for over three decades to deliver strategic creative solutions and cost-effective media buys that
drive sales and exceed goals no matter what size budget.
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Q&A with Jim & Ev
Jim Cronin, President
Evelyn Galli, Chief Operating Officer
- Did you know: BCA’s roots date back to the late 1960s in Dublin. Originally named Brian Cronin & Associates (hence our acronym), the agency there went on to be one of Ireland’s Top 5 agencies. The agency is no longer but is noteworthy for having launched Ryanair in the early 1980s.
- BCA is proud to be a long-time member of the 4As (American Assn. of Advertising Agencies), as well as being involved with PATA, APTA, ATA, HSMAI, ATME and other leading travel orgs.